Community Management Hub

Welcome! This series of articles and resources will help you learn to develop, launch, and promote a thriving online community.

Fundamentals For Launch
What You'll Learn
Get a quick overview of online communities, what they are, why they’re important, and how to jump into starting a community of your own.
Resources
  1. What is an online community?
  2. How can my organization benefit from an online community?
  3. Building an online community strategy from scratch.
  4. What to do pre-launch, a checklist.

Fundamentals For Launch
Resources
  1. What is an online community?
  2. How can my organization benefit from an online community?
  3. Building an online community strategy from scratch.
  4. What to do pre-launch, a checklist.

Sharing Content
What You'll Learn
You’ll learn about curation, content posting frequency, how to find valuable content, how to recruit help, and what types of content work best.
Resources
  1. What types of content will be most valuable to your members?
  2. How to curate content for your community.
  3. Recruit help to share great content in your community.
  4. Keep tabs on what works (and what doesn’t) for your members.

Sharing Content
Resources
  1. What types of content will be most valuable to your members?
  2. How to curate content for your community.
  3. Recruit help to share great content in your community.
  4. Keep tabs on what works (and what doesn’t) for your members.

Sparking Engagement
What You'll Learn
Engagement is only good if it has a purpose. Learn how to get new members sharing, posting, and helping other members, as well as how to harness engagement to further your organization’s mission and goals.
Resources
  1. What is engagement? How do I measure it?
  2. How to get that first interaction with a new member.
  3. How to nurture new members and turn them into super members.
  4. Dealing with negative engagement (trolls/abusive members, critics, or spammers).
  5. Tying engagement to your organization’s goals.

Sparking Engagement
Resources
  1. What is engagement? How do I measure it?
  2. How to get that first interaction with a new member.
  3. How to nurture new members and turn them into super members.
  4. Dealing with negative engagement (trolls/abusive members, critics, or spammers).
  5. Tying engagement to your organization’s goals.

Growing Membership
What You'll Learn
Growth is a common goal for community managers. In this section, you’ll get the best ideas and insights on bringing in new members, building in virality, and empowering your existing members to recruit their friends and colleagues. Plus how to promote.
Resources
  1. Finding new members to invite to the community.
  2. What makes a great community invitation?
  3. Incentivizing members to invite their friends and colleagues.
  4. Promoting the community via social networking channels and elsewhere.

Growing Membership
Resources
  1. Finding new members to invite to the community.
  2. What makes a great community invitation?
  3. Incentivizing members to invite their friends and colleagues.
  4. Promoting the community via social networking channels and elsewhere.

Monetizing
What You'll Learn
There are so many different ways to make money from your online community. This lesson will give you the tools to run paid memberships, include ads that don’t repel your community, sell sponsorships, and more.
Resources
  1. What types of communities can be monetized?
  2. How do I set up paid memberships in my community?
  3. How do I set up advertising or sponsorships in my community?

Monetizing
Resources
  1. What types of communities can be monetized?
  2. How do I set up paid memberships in my community?
  3. How do I set up advertising or sponsorships in my community?
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